.At the launch of Astrid Andersen's brand-new line Stel, a discussion stored outside on a boat dock, The Road's 2002 song "Transform the Webpage" was actually blasting away from the stereo. It was a star-aligned, symbolic minute, because the London-trained professional is beginning a brand new section in her fashion lifestyle, this time focusing the work around herself.Andersen's much marvelled at name menswear brand was actually focused, multicolored, and streetwise. Along with Stel, she revealed in a pre-show interview, "I need to sit easily at the center of it perhaps even more this time since today it is actually a ladies's wear company, and also it is in fact even more regarding me as well as my individual endorsements." Stel additionally shows Andersen's progression as an individual. After quiting her pipe, the designer moved back home to Jutland in the North of Denmark and possessed 2 kids. She's certainly not the individual she was back then.Shifting equipments in fashion is challenging to perform. Brands seem to be to tackle lives of their very own, as well as it is actually simple to become pigeon-holed. Stel breaks with some of style's conventions. The tag will present in-season, so what is presented will definitely be actually available for investment. Together, seasonality is actually less important in the Stel formula than importance. Assortments are going to be actually determined through number (01, 02, and also 03 were shown in Copenhagen), the principle being that you can come together parts all over "times" both in your wardrobe and also on the selling flooring. Andersen finds no need for a well thought-out garment to become left even if the calendar webpages turn. "The straight interpretation of stel is body," she claimed, however it [refers even more to] a foundational design in a form of industrial method it [also illustrates] a set of antiques-- when you refer to a tea set, you will name it a stel. For me, that was actually fairly an intriguing beginning aspect in regards to the concept of developing both collectibles, yet also one thing that is actually a brand-new groundwork." Possessing styles posture on scaffolding was fortuitous as it advises numerous metaphors. There's construction, which associates with creating a new company, and also the idea of assistance connects to her idea that outfits need to work for you. Stel is, basically, a sort of mobile offering, yet not one with the angularity of one thing like Legos or even piled Mu00e6rsk freight containers. Activity, firm, and also empowerment are part of Andersen's program. "When I speak about the company, I have this tagline: customizing that you can easily skate in, denim you can dance in, shirting you may take a trip in." Flexibility, joy, movement.